试论西部民俗旅游民族工艺品的美学品质

试论西部民俗旅游民族工艺品的美学品质

贾玉铭

(四川交通职业技术学院人文社科系, 四川成都 611130)

摘  要：民族工艺品在民俗旅游产业发展战略中举足轻重。文章运用旅游美学和设计美学基本原理，从旅游商品的视角，针对当前西部民俗旅游民族工艺品普遍存在的美学品质的主要缺失，从民族文化、地域特色、传承与创新等多角度探究了如何在内容和形式上提升民族工艺品整体美学品质的问题，旨在为促进西部民族地区民俗旅游产业的全面和谐发展作有益探索。

关键词：民族工艺品；美学品质；民俗旅游

中图分类号：B 83

文献标识码：A

文章编号：SKLZ01-122(2007)01-015-05

( Department of Economic Management, Sichuan Vocational and Technical College of

Communications, Chengdu 611130, China )

Abstract: National handicrafts play an important role in the minority districts of China. In view of tourism aesthetics and design aesthetics, aimed at the shortage of national handicrafts on aesthetic quality, the article discusses the promotion of the aesthetic quality of national handicrafts in the aspects of geography characteristics, national culture, inheritance and recreation. It makes useful exploration for the harmonious development of tourism industry in the minority districts of west China.

Key words: national handicraft; aesthetic quality; tourism industry